"For the evaluation of testimonials and brand fit we highly value the services of cpi CELEBRITY PERFORMANCE in our marketing decisions."

Robert Schäffler, Director Board Office Henkel Beauty Care

"The tools and analyses of cpi CELEBRITY PERFORMANCE enable us to quickly and effectively select adequate testimonials."

Bernd Meyer, Managing Director Consulting, DDB Tribal Düsseldorf

"cpi CELEBRITY PERFORMANCE is a great tool to shift the decision to select the right celebrity as a testimonial from gut feeling to brains."

Stephan Rebbe, CEO Kolle Rebbe

"cpi CELEBRITY PERFORMANCE delivers well-grounded analyses for the optimal advertising leverage of our artists and their music."

Georg Sobbe, Manager Marketing Services, Universal Music Entertainment GmbH

"Thanks to the analyses of cpi CELEBRITY PERFORMANCE, we at Tirendo managed to get a detailed assessment of the impact of our successful campaign with Sebastian Vettel. This will help us in particular in the development of future advertising campaigns featuring celebrities."

Dirk Busse, Head of Offline Marketing, Tirendo

Welcome to cpi CELEBRITY PERFORMANCE – Your Independent Partner in Celebrity Marketing

We take care of the successful leverage of celebrities from movies, television, sports, culture, and music in your marketing communications.

Based on quantified analyses we advise companies and sponsors of all industries, advertising agencies, managers of artists, as well as the media industry on the successful use of testimonials.

Our spectrum of services ranges from in-depth identification of promising brand-celebrity collaborations to the tangible metering of the success of celebrity endorsements.

Services

Whether you aim for broad-based advertising campaings, targeted comments of celebrities in social media, or event sponsoring - we provide you with all relevant data and analyses regarding the effective use of celebrities in marketing communications. More...

Expertise

Advising our clients, we rely on the statistical evaluation of a large quantity of market research and web data as well as on our comprehensive expertise in marketing. More...

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