Based on market research methods as well as web- and social media analyses we measure the advertising-impact potential of your clients and evaluate the fit with certain brands, product categories and target groups. In conjunction with our comprehensive expertise in marketing we will thus identify promising celebrity-brand collaborations.

Due to our status as an independent consulting agency, we are placed at the interface between artists’ managements and the advertising industry. Our analyses enjoy high reputation among advertisers due to their quantified objectivity.

Agents benefit twofold from our analyses: First, our analytical results help you identifying promising business partners. Second, our analyses serve as a professional and reliable basis on which to build the marketing of your talents. Supported by our objective performance metrics you can better convince your advertising partner that your artist is the right fit for a certain brand or target group. Benchmarks showing other celebrities' performance in on- and offline advertising will further strengthen the confidence among business partners in your artist's qualities. In this way we can support you to ideally position your talents in the broad advertising landscape.

Besides market research data, cpi CELEBRITY PERFORMANCE tracks the social media and web-performance of more than 1,500 celebrities. Make use of our tools to get an up-to-date insight on the topics, frequency, and tonality your talents are discussed about in the web. In this way you can check on the impact of your PR-activities on a daily basis. Benchmarks with other celebrities provide you a differentiated assessment of the online performance of your artist.

Based on our analyses, you can apply a targeted approach of identifying potential advertising partners or bookings for your artist and proactively contact the right decision-makers for your talent’s success.