cpi-Index: The cpi CELEBRITY PERFORMANCE Index has been developed in conjunction with our internationally renowned academic partner and marketing researcher Prof. Marc Fischer. It represents a scientific metric to assess the potential advertising impact of celebrities. More...

cpi-Celebrity-Brand-Fit: cpi-CELEBRITY PERFORMANCE’s Celebrity-Brand-Fit tests the perfect match between celebrity, brand, and product. We take into account the match to the intended brand image as well as the specific characteristic of the product. More...

cpi-Web-Analytics: The internet, and social media in particular, offer valuable information on the public perception of celebrities and brands. For that reason cpi CELEBRITY PERFORMANCE analyzes more than 75,000 internet sources on a daily basis with our powerful monitoring tools. This allow us to comprehensively assess the presence and performance of celebrities and brands in the online sphere. More...

cpi-Celebrity-Database: You are looking for a popular brand ambassador, who can reach your target audience and add to the success of your marketing goals? We generate a longlist of suitable celebrities by screening our cpi-Celebrity-Database with high-quality background information on more than 1,500 celebrities. More...

Measuring the Success of Your Celebrity Marketing Activities: In order to assess the impact and efficiency of celebrity advertising activities, measuring success is essential. It helps you to judge whether, and to what extent a campaign has added to the success of reaching your targeted communication goals. More...