cpi-Brand-Fit: We identify Promising Celebrity-Brand-Partnership

“Thanks to the in depth analyses of cpi CELEBRITY PERFORMANCE we can guarantee that we choose the right brand ambassador in every single case.“

Rebekka Racky, Product Manager, Naturwohl Pharma GmbH

cpi-Celebrity-Brand-Fit

A celebrity who shows a high cpi-Index value has a high potential to be leveraged successfully as brand ambassador. However, to assess whether a celebrity also fits the brand or product, that is to be endorsed, we make use of the cpi-Celebrity-Brand-Fit. Or could you imagine the Football World Player of the Year serving as a successful testimonial for nail polish?

cpi CELEBRITY PERFORMANCE’s Celebrity-Brand-Fit tests the degree of fit between celebrity, brand, and product. We take into account the fit to the intended brand image as well as the specific characteristics of the product. Furthermore we analyze the suitability of a celebrity in regard to the intended campaign goals in the targeted segment and assess the financial feasibility of certain celebrity-brand collaborations. To this end, we deploy a number of analytical processes on the one hand and fully leverage the marketing and brand expertise of our professionals on the other.

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