Successful Celebrity Marketing - Your Independent Partner

“The tools ans analyses of cpi CELEBRITY PERFORMANCE enable us to quickly and effectively select adequate testimonials.“

Bernd Meyer, Managing Director Consulting, DDB Tribal Düsseldorf

Successful Leverage of Celebrities in Marketing

Are you designing an advertising campaign for a client and are you looking for a suitable testimonial to reinforce the impact of your campaign?

cpi CELEBRITY PERFORMANCE supports advertising- and PR-agencies in all questions regarding the selection and leverage of celebrities in marketing.

Regardless whether you are planning broad-based TV-campaign, a viral social media campaign, a celebrity placement or sponsoring activities – our aspiration remains the same: Helping our clients to successfully leverage celebrities in their marketing activities. As an independent consulting agency, we exclusively care for the communicative and economic success of our clients.

Providing a 360° service, we support you throughout the well-grounded selection process of a suitable testimonial, advise you on the market value assessment of a celebrity, consult you during the drafting of contracts, and the measuring of the success and impact of your celebrity- marketing activities.

In-depth Testimonial Selection: We identify the most promising celebrity for your marketing activites. More…

By leveraging the in-depth analyses of cpi-CELEBRITY PERFORMANCE you can guarantee your client the selection of the most promising testimonial – tailor made to your campaign goals, budget, brand, product, target-group and communication channels (offline and online).

We base our campaign recommendations on our innovative analytical methods in order to assess the advertising potential of celebrities. Amongst others, our tools include: cpi-Index, cpi-Web-Analytics, as well as the cpi-Celebrity-Brand-Fit. Furthermore we base our recommendations on the cpi-Celebrity-Database, in which we store all relevant background information such as previous advertisement commitments or charitable activities, on more than 1,500 celebrities.

Owing to our collaboration with academic partners our analytical tools and methodologies are always updated according to the latest research findings.

Assessment of Market Value and Contract Drafting: Rely on the many years of experience of cpi CELEBRITY PERFORMANCE and our partners in the area of market value assessment and contract drafting. More…

Together with our partners we help you to correctly assess the market value of a celebrity for your campaign. Furthermore, we support you in the structuring process of contracts with the management and agents of celebrities. This will allow you to create a true win-win situation for both contract partners.

Performance Measurement: We measure the impact and efficiency of your testimonial marketing activities. More…

In order to measure the impact and efficiency of a celebrity-led campaign, it is essential to control and safeguard sustainable advertising success in an accompanying process.

Therefore we measure the impact of celebrity-use on key marketing-success indicators through combined application of both- traditional analytical and market research methods and state-of-the-art cpi-Web-Analytics. Thus, we can guarantee a holistic assessment of the advertising success.

Owing to our collaboration with academic partners, our analytical tools and methodologies are always updated according to the latest research findings.

Any Questions about this?