We understand our mission as that of an innovation-leader in the area of performance-based testimonial marketing. The recommendations of cpi CELEBRITY PERFORMANCE are based on innovative market research, web- and social media analyses, and our employees’ many years of expertise in the industry. The development of our analytical tools is supported by internationally recognized academic experts in the areas of marketing and IT.
Our Partners
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Prof. Dr. Marc Fischer (University of Cologne) The department of business and economics at University of Cologne is among Germany's leading research institutions in this area. Prof. Fischer, former consultant at McKinsey & Company, is an internationally recognized expert in the areas of market research, marketing performance, and brand management. He had an advisory role in developing the cpi-Index that projects the advertising impact of celebrities. Prof. Fischer continues to support us closely in an advisory function. |
| Prof. Dr. Felix Naumann (Hasso-Plattner-Institut) Director of the Information Systems Group The Hasso-Plattner-Institut, created and promoted by SAP-founder Hasso Plattner, has become Germany’s foremost excellence-center for the IT Systems Engineering. Its institutes in Potsdam (Germany) and Palo Alto (USA) drive excellent research and cooperation programs with leading companies. Prof. Naumann is renown in the international research and business community for his outstanding expertise in the areas of information quality, data research, and data integration. Research of his institution has been heavily integrated in our tools for the in-depth analysis of brand and celebrity perception on the internet. |
