The performance measurement of cpi CELEBRITY PERFORMANCE gains traction from the very beginning and at all later steps of the campaign process. Through repeated measurements we achieve a focused isolation of the effects of your campaign on marketing KPIs. Moreover we apply both traditional methods of analysis and state-of-the-art web-tracking tools. Besides advertisement-recall we track the concrete impact of your activity on a variety of KPIs such as brand awareness, brand image, brand funnel and conversion performance.

In order to determine the testimonial’s contribution to your campaign’s success we apply further analyses, to isolate the celebrity's impact on these KPIs. We are also able to calculate a concrete indication of the monetary value of your celebrity marketing activities (“Return on Celebrity Investment”).

We track the consumers’ appraisal of specific campaign-elements (e.g. a TV-spot) not only to gain insights on the causes for success or non-success of your campaign, but also in order to gain an understanding for potential levers of optimization for future marketing activities.

Based on these quantified analyses of cpi CELEBRITY PERFORMANCE, the impact of various advertising- and marketing activities can be assessed holistically. This allows raising and answering the right questions regarding the success or non-success of a testimonial marketing activity.

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Do you want to know, which celebrity has the highest potential to influence your target group? Contact us.