A strong brand is the key driver for the success of a business. Now more than ever. Using celebrities as brand endorsers can be a highly efficient tool to strengthen the brand of a company. By integrating a celebrity in your marketing activities you increase brand awareness and image at once.

We offer you data-driven advisory services and facilitate the fruitful integration of celebrities in your on- and offline marketing efforts.

No matter whether broadly conceived TV-campaign roll-outs, specifically targeted product placements, social media campaigns or event sponsoring: We identify the most promising brand-celebrity collaborations for advertisers and agencies and quantify their success. Artists’ agents and managements use our analyses in order to professionalize the marketing of their talents. Decision makers in the media industries draw on our pool of background information on celebrities.

We base our recommendations and celebrity assessments on innovative market-research methodologies, web- and social media performance analyses, as well as the many years of expertise of our team in the areas of brand management, market research, advertising, and entertainment.

Our sophisticated tools of analysis are continuously refined and improved in collaboration with leading experts from the world of academia and research institutions focused on the areas of marketing, market research and information technologies.

Our ambition is to become the leading international consultancy in celebrity marketing. Our clients include companies engaged in advertising campaigns, advertising- and PR- agencies, artists’ agents and promoters as well as the media industry.