Dr. Marco Motullo, Managing Director

Marco Motullo leads the operations of cpi CELEBRITY PERFORMANCE GmbH. Before joining our company, he worked as an Executive Assistant and Project Manager at Henkel AG & Co. KGaA, and as a freelance marketing consultant. Following his business studies he conducted academic research at the University of Muenster, focusing on strategic marketing and market research. His dissertation explored the possibility of projecting user behavior in online networks.

Constanze Gaßmann, Head of Market Research

Constanze Gaßmann is responsible for our market research services and the development of our cpi-Tools. Her profound know-how and long-standing experience in the performance of empirical studies adds considerably to our team. As she is holding both a university degree in psychology and a degree from a university of applied sciences in fiscal affairs she fruitfully connects psychological and business aspects.

Dr. Mirko Caspar, Founder & Partner

As founder and partner, Mirko Caspar developed the cpi-Index and the evaluation methodology for celebrities in conjunction with the cpi-Team. Before setting up cpi CELEBRITY PERFORMANCE, he worked as a consultant specialized on brand management for McKinsey & Company. During this time he had an essential role in developing a new brand management framework. He also assumed the role of Senior Director for Consumer Business and Business Development at Universal Music and that of managing director of Metaversum. Mr. Caspar has been managing director of Mister Spex since September 2011. He completed his business studies at the University of Muenster with a PhD.

Other Highly Motivated People

The basis of our success are highly qualified and engaged employees with an in-depth knowledge in the areas of marketing, psychology, and information systems.