Stars in Media - Extensive Analyses of Celebrities

„Mit den Studien und Rankings von cpi CELEBRITY PERFORMANCE bekommen wir spannende Inhalte zur Bewertung prominenter Testimonials und denen, die es gerne werden möchten. Denn Thema Celebrity-Marketing ist für unsere Leser immer wieder ein Hingucker.“

Christian Thunig, stellv. Chefredakteur, absatzwirtschaft

Successful Leverage of Celebrities in the Media Landscape

We offer you in-depth decision criteria for all questions regarding the selection of the right celebrity for a deployment in a diversifying media landscape. To this end, we make systematic use of analytical and monitoring tools as well as many years of expertise of our marketing experts.

For the press: Your readers want to learn more about celebrities? Rankings are always a popular feature? You have found the right address. More…

Based on our comprehensive cpi-Celebrity-Database and our valid market research, we can not only provide complete backgrounds on individual celebrities, but also adequately assess the current presence and perception of celebrities in the off- and online spheres. Our systematic analysis of web-data also enables us to extract the topics of the day surrounding the respective celebrity.

For Movies, TV, and Radio: You are looking for the right host for a new broadcasting format? The right actor for your next movie? The right celebrity to appear in your talk- show? We will support your search for the right candidate. More…

In the fast-moving movie and television industries, lasting brands are tough to build. In this context, it can be of high value to leverage the recognition-factor and image of a celebrity in order to strongly position a new format or movie. We measure the level of awareness and the image of celebrities in the respective target group. Furthermore we assess the personal fit according to the intended positioning of the format or movie.

Moreover, we track and analyze the social media and web performance of more than 1.500 celebrities. Owing to our tools we are able to provide information on a daily basis on the content, frequency, and tonality in which the conversations in the online sphere are conducted.

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