Successful Celebrity Marketing - Your Independent Partner

"For the evaluation of testimonials and brand fit we highly value the services of cpi CELEBRITY PERFORMANCE in our marketing decisions."

Robert Schäffler, Director Board Office Henkel Beauty Care

Successful Leverage of Celebrities in Marketing

You are planning to incorporate a brand ambassador in your marketing activities?

cpi CELEBRITY PERFORMANCE supports advertising companies regarding all questions of performance-based selection and efficient leverage of celebrities in marketing.

Regardless of the framework: Whether you are planning broad-based advertising campaigns, targeted comments of celebrities in social media, event sponsoring, or celebrity placements at company events – we help you to integrate celebrities successfully in your marketing activities. As an independent consulting agency we exclusively care for the communicative and economic success of our clients.

Providing a 360° service, we support you throughout the well-grounded selection process of a suitable testimonial, advise you on the market value of a celebrity, consult you during the drafting of contracts and help measuring the success of your celebrity marketing activities.

In-depth Testimonial Selection: We identify the celebrity that perfectly fits the goals of your marketing activities. More…

Thanks to the well-grounded analyses of cpi CELEBRITY PERFORMANCE we will select the most promising testimonial – tailor-made to your campaign goals, budget, brand-image, product, target-group and communication channels (offline and online).

Our campaign recommendations are based on an innovative analytical methods that help quantifying the advertising potential of celebrities. Amongst others, our tools include: cpi-Index, cpi-Web-Analytics, as well as the cpi-Celebrity-Brand-Fit. Furthermore, we base our recommendations on the cpi-Celebrity-Database, in which we store all relevant background information such as previous advertisement commitments or charitable activities, on more than 1,500 celebrities.

Assessment of Market Value and Contract Drafting: Rely on the many years of experience of cpi CELEBRITY PERFORMANCE and our partners in the area of market value assessment and contract drafting. More…

Together with our partners we help you to correctly assess the market value of a celebrity for your campaign. Furthermore, we support you in the structuring process of contracts with the management and agents of celebrities. This will allow you to create a true win-win situation for both contract partners.

Performance Measurement: We measure the impact and efficiency of your testimonial marketing activities. More...

In order to measure the impact and efficiency of a celebrity-led campaign, it is essential to control and safeguard sustainable advertising success in an accompanying process.

We measure the impact of celebrity-use on key marketing-success indicators through combined application of both traditional analytical and market research methods and state-of-the-art cpi-Web-Analytics. Thus, we can guarantee a holistic assessment of the advertising success.

Owing to our collaboration with academic partners, our analytical tools and methodologies are always updated according to the latest research findings.

Any Questions about this?