cpi CELEBRITY PERFORMANCE

Our consulting services are based on our innovative market research and media analysis tools.

They allow us to collect a wide range of data and interpret it meaningfully. They help us to predict the advertising impact of celebrities, match brands with the right celebrities, determine the media performance of celebrities, and quantify the success of celebrity-brand partnerships.

We are supported by leading professors in the fields of market research and IT in the development of our tools.

“This index as a combination of celebrity recognition and the image strength criteria important for advertising success is a sure indicator of a celebrity’s advertising potential.”

absatzwirtschaft.de
“The Celebrity Performance Index indicates how well certain stars are suited for promotional appearances.”

wiwo.de
“cpi CELEBRITY PERFORMANCE’s services are of extremely high value to our marketing decisions when it comes to evaluating celebrity spokespersons and brand fit.”

Robert Schäffler
Director Board Office, Henkel Beauty Care
“With the cpi-Archetypes-Map cpi CELEBRITY PERFORMANCE has developed a tool to enable the archetypal positioning of brands and individuals.”

absatzwirtschaft.de
“The tools and analyses from cpi CELEBRITY PERFORMANCE permit us to quickly and effectively select suitable celebrity spokespersons.”

Bernd Meyer
Managing Director Consulting, DDB Tribal Düsseldorf
“The expertise and the analyses from cpi CELEBRITY PERFORMANCE have helped us to increase the effectiveness of our TV spots by almost 30%.”

Björn Kolbmüller
Managing Director, flaconi.de
“This Berlin-based agency regularly measures the potential advertising impact of stars.”

FAZ
“The success of a celebrity endorsement campaign is influenced by a complex series of causes and effects. When selecting an appropriate celebrity spokesperson, a professionally operated company nowadays should no longer risk proceeding on pure intuition. cpi CELEBRITY PERFORMANCE provides innovative tools that provide a empirically grounded foundation for appropriate campaigns.”

Peer Christian Näher
Marketing Manager, Daimler AG, Mercedes-Benz Sales Germany
“Thanks to the analyses of cpi CELEBRITY PERFORMANCE, we have been able to evaluate in detail the various effects of our successful Tirendo campaign with Sebastian Vettel. This is especially helpful for the development of new campaigns with celebrities.”

Dirk Busse
Chief Brand Officer & Strategic Partnerships, Tirendo