We Measure Influence

“cpi CELEBRITY PERFORMANCE’s services are of extremely high value to our marketing decisions when it comes to evaluating celebrity spokespersons and brand fit.”

“When casting celebrity endorsement campaigns for our clients, we rely on the sound analyses and expertise of cpi CELEBRITY PERFORMANCE. This ensures that the celebrity spokesperson supports the campaign as desired by being a perfect fit to the campaign idea, target group, brand and product.”

“Celebrities are often themselves strong brands. cpi CELEBRITY PERFORMANCE knows which celebrity would be a great partner with which product. That’s why they’re our partners when it comes to advising our clients on celebrity marketing.”

“Thanks to the analyses of cpi CELEBRITY PERFORMANCE, we have been able to evaluate in detail the various effects of our successful Tirendo campaign with Sebastian Vettel. This is especially helpful for the development of new campaigns with celebrities.”

“The studies and rankings from cpi CELEBRITY PERFORMANCE give us exciting content to assess the value of those who aspire to become celebrity spokespersons and those who already are. After all, the topic of celebrity marketing always catches the attention of our readers.”

“When marketing our artists, we rely on the analyses of cpi CELEBRITY PERFORMANCE to give us an overview of our artists’ current positioning and their marketing potential and to show our customers the value that our celebrity spokespersons can create for them.”

“This index as a combination of celebrity recognition and the image strength criteria important for advertising success is a sure indicator of a celebrity’s advertising potential.”

“The Vettel effect: advertising impact of a celebrity spokesperson publicized for the first time.”

“Berlin-based cpi Celebrity Performance examined 16 current TV commercials to show how much brands actually benefit from such a partnership and what influence celebrity spokespersons have on brand affinity and intent to purchase.”

“With the cpi-Archetypes-Map cpi CELEBRITY PERFORMANCE has developed a tool to enable the archetypal positioning of brands and individuals.”

“The Celebrity Performance Index indicates how well certain stars are suited for promotional appearances.”

“How successfully can celebrities advertise brands? In the present study, an index was created by combining image strength and recognition to provide precise rankings for specific target groups with a matrix that allows performance-oriented classification.”

“cpi Celebrity Performance GmbH has created a sound model for the performance-oriented use of celebrities for marketing purposes. The resulting cpi-Index allows us to make direct comparisons of the potential advertising impact and public perception of celebrities and make qualified matches with brands and businesses for targeted marketing campaigns.”

“The cpi-Index allows companies identify a celebrity spokesperson based on reliable, scientific data.”