We have been able to help numerous clients make better decisions in marketing with celebrity endorsements. On this page, you will find a selection of cases that give you an insight into our practical work.
Analyzing Celebrity Endorsements and Return on Celebrity Investment - The Case of Tirendo & Sebastian Vettel
What does a celebrity contribute to the impact of an advertising campaign? Are brand awareness and brand image positively influenced?
cpi CELEBRITY PERFORMANCE has created innovative tools that allow the empirical evaluation of celebrity spokespersons. In the present case study, it was shown that Sebastian Vettel had a significant positive influence on key marketing performance indicators.
Leveraging a Celebrity Endorsement to Reposition and Add Emotional Appeal to a Cosmetics Brand
A cosmetic manufacturer planned to revitalize its brand. As part of its intensive communication campaign, an adapted brand promise and the new aspects of the brand image needed to be conveyed. To enhance the communicative impact, a celebrity should be used as a brand ambassador. For that, based on extensive quantitative research and qualitative analyses, cpi CELEBRITY PERFORMANCE identified the most promising celebrity spokesperson.
Optimizing the Effectiveness of a Retailer’s TV Spots Featuring Celebrity Endorsements
A retailer produced several variants of TV spots with celebrity endorsement and wanted to test the advertising impact of the individual spots in advance. cpi CELEBRITY PERFORMANCE used market research studies and benchmarks to ensure that the final TV spot best conveyed the central advertising and brand messages.
Measuring the Effectiveness of a Celebrity Campaign for an Online Retailer
An online retailer wanted to check the success of its celebrity marketing activities and receive recommendations to improve future campaigns. cpi CELEBRITY PERFORMANCE determined the effectiveness and efficiency of the retailer’s celebrity marketing across multiple channels.
Evaluate Potential Celebrity Engagement for an E-Commerce Start-Up
cpi CELEBRITY PERFORMANCE accompanies a growing e-commerce enterprise to brand growth and development with the help of a celebrity spokesperson. Comprehensive studies, client projects and a deep understanding of the client’s goals and markets allowed cpi to assess the client’s potential advantages from using a celebrity spokesperson.
Determining the Reach and Brand Potential of Journalists for a Leading International Media Company
An international media company wants to achieve greater reach within its target audience and improve their willingness to pay for its online journalistic content. To meet this goal, the company wanted to understand which media channels are relevant for the dissemination of articles, how these can be used, and which journalists can be built up as brands. cpi CELEBRITY PERFORMANCE supported the media company with various media analyses.
Optimal Casting of Anchors for a New Sports Show
cpi CELEBRITY PERFORMANCE conducted extensive quantitative and qualitative research to help a private broadcaster determine the best anchors for its new media format. The anchors have to fit the show’s innovative concept and appeal to the target group as much as possible.
Obtaining a Celebrity Deal with Objective Proof of Performance
An artist management agency wanted to obtain a promotional deal for an artist and for this reason wanted to present the benefits of the celebrity endorsement to the brand. cpi CELEBRITY PERFORMANCE supported the artist’s management with cpi-Celebrity-Analyses.
Strategic Artist Management: Repositioning a Celebrity
An artist management agency would like to move the current positioning of an artist in a different direction and test possibilities for repositioning. cpi CELEBRITY PERFORMANCE supports the artist’s management with the cpi-Celebrity-Analyses.